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Design With Type, by Carl Dair
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Design with Type was first published in 1952 and appeared in this multi-award-winning revised edition in 1967, which was the first Canadian work to be named Book of the Year by the American Institute of Graphic Arts (AIGA). Its author, Carl Dair (1912-1967) was one of Canada's best-known and most celebrated type compositors and designers.
Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text.
Dair details the main design elements of type - size, weight, structure, form, colour, direction, and texture - and illustrates the applications of typography in books, advertising, magazines, and other printed forms. The various schools of typography are discussed and the book includes over 150 examples of imaginative typography from around the world.
Design with Type is a classic work in a field of design that continues to flourish. Dair's influence on subsequent typographers and designers of print media is considerable and deserving of further study.
- Sales Rank: #4222370 in Books
- Brand: Brand: University of Toronto Press
- Published on: 1967
- Number of items: 1
- Binding: Paperback
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Best of class
By John D. Berry
This is the best book, bar none, on how to use type in graphic design. Dair shows the different kinds of contrast, harmony, and emphasis that make typography effective; just browsing through these pages is inspiration enough, but reading them takes you much deeper. Although the technology Dair was writing about is obsolete now, nothing has changed in his insight into the relationships between letters and their meaning.
It's worth getting the hardcover if you can; the later paperback editions were trimmed a bit tight. But any edition is worth having.
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